Bukalapak and The Mathematic Of God

The Brief — Sensing The Values

In early 2016 Bukalapak request to manage the visual identity & visual implementation of the Bukalapak brand. Weeks research and intuiting the ambience, background stories and company culture in 24/7 of Bukalapak finally takes the situation to build the brand platform, set the belief as intangible brand values into tangible strength to make Bukalapak stand out and adapt along the time.

Bukalapak, Indonesia’s startup unicorn — thejakartapost.com

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The Strategy

Fixing the brand credo's so it have a clear guidance to understand while

the brand grows up. Clear up the path with do-able activities and measured for sure.

Identity — Logo

The old logo doesn’t have issues by the essential and recognition value, so we just rejuvenate it with injecting the power of God with Golden Ratio (The Mathematic of God) to make it more easier to interact in under consciousness of humanity and the energy of the universe.

Identity — Super Element

Bukalapak experience. Bring happiness, technology for everyone with local touch (Indonesia). Key visual of the brand, local proud, humanity, low profile, cultural, respect and other. Super element will represent the brand, so the visual system should be easy to adapt and implement.​​​​​​​ Minimal part to use are 2 parts and it can be aligned vertically with keep the top.

Implementation — Icon System

The icons are one of many brand touchpoint in this digital era. Golden Ratio is important to implement to it.
The method of how to implementing the Golden Ratio for the icon’s basic elements (round, square and line).
So many icons will be made every time with every designer in consistent.

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Implementation — Layout System and Module

Various size and content of e-commerce, the method will make the designer work easier and faster
to keep the objective of the design.

Bukalapak Brand Book — Version 1.0

More than a Graphic Standard Manual, Brand Book should come as 360 degrees of the brand life for the future. Tangible and intangible perspective should live inside to support the business.